Samsung bets big on fully automatic washing machines

Korea durable goods giant Samsung Electronics is beefing up its presence in the fully automatic lavation machine segment, which is witnessing higher growing charge per unit than the semi-automatic segment.

The company have started production of front-load lavation machines in India. The move is aimed at strengthening the demand for the product, which have started picking up velocity in the state and most of the companies are currently sourcing the products.

WORLD OF freshness
Samsung will bring forth 50,000 units of measurement of beat lavation machines annually at its Madras plant It is aiming at 28.5 per cent share in the lavation machine marketplace this twelvemonth against the current share of 12.2 per cent It have started focusing on the littler marketplaces as a portion of its corporate scheme and programs to widen the transmission channel incursion from 28 per cent to 40 per cent

The company will bring forth 50,000 units of measurement of beat lavation machines annually at its Madras plant. Currently, it have an yearly production capacity of 5 hundred thousand semi-and fully-automatic lavation machines at its Noida unit.

Samsung is aiming at 28.5 per cent share in the lavation machine marketplaces this twelvemonth against the current share of 12.2 per cent.

The company executive directors keep that the leaping in marketplace share would be achieved through introduction of new products, especially fully-automatic machines, and increasing the transmission channel incursion for place appliances.

Samsung have started focusing on the littler marketplaces as a portion of its corporate scheme and programs to widen the transmission channel incursion from 28 per cent to 40 per cent.

The contraptions makers have got started focusing on the niche section of front-load lavation machines, which is attracting high networth customers.

Earlier, Business Standard reported that another Korean giant LG Electronics is also mulling over setting up a manufacturing unit of measurement for its front-load fully-automatic lavation machines in the country.

Currently, the front-load machines are priced at a insurance premium than the conventional top- loading automatic lavation machines.

A recent study conducted by Ficci proposes that this twelvemonth the fully-automatic washing machines are expected to register 35 per cent growing against 20 per cent expected growing for the semi-automatic machines.

Last year, Samsung beefed up its infrigidation manufacturing capacity to 1.4 million units of measurement of measurement from 0.8 million units. It means to capture 22 per cent marketplace share in air conditioners, against 16.5 per cent last year.

Recently, Roentgen Zutshii, deputy sheriff managing director, Samsung Republic Of India told Business Standard, "Driven by our place contraptions business, which witnessed a 28 per cent growing last year, and a two-fold growing in our liquid crystal display business, we anticipate our turnover rate to turn 30 per cent this year, from $1.3 billion last year."